Hi I am Katerina
I am a Product Designer sharing my time between London and Athens. I have a passion for understanding human behaviour and creating engaging experiences.
In my past life, I worked in Advertising and Communications where I learned that effective communication is about more than exchanging information. It's about understanding the emotions and intentions of the other person.
Similarly, effective design is the result of carefully responding to users’ needs and motivations. I moved into UX Design out of love for user research, problem solving and intuitive design that makes life easier.
I am constantly looking to learn new things, push my boundaries and get out of my comfort zone. When I am not designing, I am swimming, watching films and taking up theatre courses.
I wear these hats...
1. Product Designer
I’ve been working hand-in-hand with product teams throughout the product development process.
I’ve been discovering, defining and solving problems and designing solutions. I’ve got experience in capturing product requirements, designing and implementing UX research, creating personas, determining the information architecture, designing user flows and wireframing, prototyping and user testing. I always make sure I go through every step in the product design process with the user in mind.
2. UX Researcher
I’ve been designing research strategies to understand users’ needs, motivations and goals and inform the design process. I’ve been using various UX research methods and tools: Quantitative and Qualitative research design, Card sorting, Customer Journey maps, Usability testing, A/ B testing, User interviews, Affinity mapping, Focus groups, Persona creation.
I’ve been collaborating across development, design, and marketing teams to evaluate current and upcoming user research needs and define scope of research projects.
3. Copywriter
I’ve been writing copy for various mediums such as intranets, newsletters, emails, articles, blogs, social media posts, company announcements, posters, leaflets, postcards, brochures… I’ve been focusing on simple, concise, clear copy that speaks to the readers and gets them to convert.
